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What Is Digital Transformation? And Why is It Critical To Your Business?

Today, we're going to take an in-depth look into the dominating concept of "digital transformation," and why implementing it into your business is no longer an option, its a requirement. First, let's take a look at what defines "digital transformation." According to Wikipedia, digital transformation is… “...the novel use of digital technology to solve traditional problems. These digital solutions enable inherently new types of innovation and creativity, rather than simply enhance and support traditional methods.” [link] So now that we know what it means in at least a fundamental sense, how can it be applied to a particular business environment? First off, it's important to remember that the concept of digital transformation runs both deep and wide.  On the most basic level, however, digital transformation is all about how a particular business connects with its customers by leveraging technology to its fullest potential. In doing so, the interaction becomes far more efficient and ...

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