Archive 2015

Pencil icon

A&A is Retiring its Everyday Copier Social Campaign

When I took responsibility of A&A Office Systems' social media platforms in late 2015, I wanted to bring a human touch to our posts. As great and as helpful as our office technology is, it's not always fun. Copiers are functional. I wanted to make them relatable. I was nervous to publish the first post in this still unnamed campaign. The concept was strange, both for A&A and for the industry, and I was eager to prove an audience for this kind of irreverence. Our first post rung in the new year, 2016.   We never posted this again. I felt this was on the right track, but perhaps too silly for our product and our audience. I ran with the idea of anthropomorphizing a Savin copier, often times as a colleague here at A&A, but focused the humor on the copier finding itself in everyday situations. The campaign had found its voice and its name: Everyday Copier. Everyday Copier made its way into a regular Friday schedule as a kind of casual, end-of-the-week treat, and has run for two years. ...

How Do I Recycle My Toner and Ink Cartridges?

If you've just purchased your first office printer or copier you maybe be wondering, "How do I recycle the toner and ink cartridges?" Heck, maybe you've ...

Read more

The Benefits of In-House Production Print

It's easy to think production print is the realm of marketers, graphic artists and designers alone, but it's not just branding that demands a powerful ...

Read more

A&A Earns Ricoh Family Group Circle of Excellence Certification for 2018

A&A Office Systems' service department has been awarded Ricoh Family Group's Circle of Excellence Award for 2018. This is the third consecutive year A&A ...

Read more

5 Ways Nuance eCopy ShareScan Will Improve Your Office

It might come as no surprise that we here at A&A Office Systems think the copier can be a cornerstone to your office. What might come as a greater shock ...

Read more

7 Things to Expect With Managed IT Services

Thinking about managed IT services can be stressful. While it may seem like leveraging a managed service provider would be a challenge or even a culture ...

Read more

6 Benefits of an Enterprise Cloud File Sharing Platform

To a certain generation, the term "file sharing" might evoke memories of Napster, Kazaa or Limewire. To yet another generation, it might just mean dropping ...

Read more

5 Ways to Tell if Your IT Department is Strained

Intellectual property, sensitive information and personal data make up the heartbeat of any enterprise. As your organization becomes increasingly reliant ...

Read more

A Guide to Planning Your Document Scanning Project

Taking on a document scanning project is no small feat. Despite the challenge, the effort will undoubtedly pay off. Once your paper files are scanned into ...

Read more

Subscribe to our blog