How Do I Recycle My Toner and Ink Cartridges?
If you've just purchased your first office printer or copier you maybe be wondering, "How do I recycle the toner and ink cartridges?" Heck, maybe you've ...
Read morePosted on Dec 16, 2015
When I took responsibility of A&A Office Systems' social media platforms in late 2015, I wanted to bring a human touch to our posts. As great and as helpful as our office technology is, it's not always fun. Copiers are functional. I wanted to make them relatable. I was nervous to publish the first post in this still unnamed campaign. The concept was strange, both for A&A and for the industry, and I was eager to prove an audience for this kind of irreverence. Our first post rung in the new year, 2016. We never posted this again. I felt this was on the right track, but perhaps too silly for our product and our audience. I ran with the idea of anthropomorphizing a Savin copier, often times as a colleague here at A&A, but focused the humor on the copier finding itself in everyday situations. The campaign had found its voice and its name: Everyday Copier. Everyday Copier made its way into a regular Friday schedule as a kind of casual, end-of-the-week treat, and has run for two years. ...
If you've just purchased your first office printer or copier you maybe be wondering, "How do I recycle the toner and ink cartridges?" Heck, maybe you've ...
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